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| Matthews, Len. "Australian Standard Garratt outline". 1/16/2015. via Flickr Attribution-NoDerivs 2.0 Generic |
- Name of author, name of text, date published, location of publication.
- Timing of the publication, context of the text's publishing
- In an article for the Wall Street Journal, Pia Catton discusses the issue of whipping in horse racing. Published May 25, 2015 it coincided with the seven week process of the Triple Crown which is the most viewed horse racing series in America. The author interviews some of the most notable figures in the sport and analyzes every aspect of the issue giving detailed information to the reader. Through expert knowledge and cited opinion, she builds credibility with the reader and walks a fine line of staying unbiased. With little need to incite an emotional response from the reader due to the cultural bias towards humane treatment, the author builds a strong, credible case for reform. Laws, regulations, expert opinion and insider quotes are used to logically state a need for change that the reader is compelled to agree with.
- Rhetorical Situation
- How the appeals to logic and credibility are combined with the sources cited.
- No need for appeals to emotion.
- Rhetorical Strategies
- Using current events to bring the context of "too much whipping" forward.
- Not having to build an emotional response allows for deeper investigation and information.
- Cultural Values / Ideology
- Cultural values and ideology so prevalent there is no need to restate.
- Showing the current rules and regulations are not effective but that there is change coming.
- Overall claim out of the thesis
- The author interviews some of the most notable figures in the sport and analyzes every aspect of the issue giving detailed information to the reader. Through expert knowledge and cited opinion, she builds credibility with the reader and walks a fine line of staying unbiased. With little need to incite an emotional response from the reader due to the cultural bias towards humane treatment, the author builds a strong, credible case for reform.
- Secondary Claims
- By using notable and respected sources, the author builds credibility and shows logical analysis and problem solving.
- There is no need to appeal to emotion as the subject conflicts with cultural values.
- Stating the laws and regulations as they currently stand is used to show where the shortfalls are and how they need to be reformed.
- Overall
- The use of experts and famous persons to offer quotes agreeing with the author's views.
- When an expert says something, people listen and believe they know what they are talking about until proven otherwise.
- Animal cruelty/abuse needs no mention to incite an emotional response from readers due to cultural values and people's beliefs.
- Secondary
- The author has little experience in the industry and covers the sport only as a secondary position. The use of expert interviewees, citations from the most respected organizations in the business and quotes from famous opponents to current practices all reinforce the reader's belief that what they are reading has to be true.
- By stating the inadequacy of current laws and regulations the author prods the reading into realizing that a change needs to take place. The author stays unbiased by showing that even leading experts realize the current rules are not enough. Finally, showing that change is all ready starting shows that it can/should happen elsewhere.
- Without trying to overtly persuade the reader the text accomplishes this covertly. The style and tone set by the author reminds us of an information paper. Combined with the emotional appeal felt through cultural values the reader is left wanting to bring about change without ever being asked to. This is the epitome of rhetoric. Getting your audience to do something or feel something without actually asking them to.
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