Blog Post #41 - Audience and Genre

Friel, Paul. "Alone". 12/29/2004. via Flickr.
Attribution 2.0 Generic.

For Blog Post #41 I will be identifying 2 specific audiences for my argument. Then I will be providing 4 publication locations (2 per audience). Lastly, I will be providing 8 links to examples (2 per publication).

• The Jockey Club - If you are involved with horse racing then you are somehow attached to The Jockey Club. This is one of the organizations that oversees and directs the actions of the racing industry. It has take a leadership role in critical and wide-ranging areas that benefit the industry. They are responsible for the Thoroughbred Safety Committee, the Equine Injury Database, The American Stud Book and numerous studies on economics, sport sustainability, America's Best Racing initiative and current issues in the industry.
• Blood-Horse Magazine - majority owned by The Jockey Club. Available to all members through dues and published online. Readership is varied but audience is 99% connected to the racing industry. Articles are mostly information and current event updates.
• Article 1
• Article 2
• American Turf Magazine - A by-subscription audience only so a very targeted audience. Readership is individuals within the industry but mostly covers racing events. An author would have to tread carefully with bias.
• Article 3
• Article 4
• TOBA (Thoroughbred Owners and Breeders Association) - One of the largest organizations in the horse racing industry, TOBA's mission is to improve the economics, integrity and pleasure of the sport. Owners and breeders are some of the wealthiest people in the industry. This sport is why they exist and ways to improve it could be welcomed. It is also viewed as an "old-timers" club which could be they are too set in their ways to change.
• DRF (Daily Racing Form) - Another publication mostly related to racing events but also covers all the current events in the industry. It is a by-subscription publication mainly geared toward handicappers who in most polls are mainly concerned with fairness and scandals that affect odds and payouts.
• Article 5
• Article 6
• NTRA (National Thoroughbred Racing Association) - Major publication within the industry. Stays away from covering individual races (unless major events) and deals mainly with industry specific topics. Any news concerning government, regulations, sweeping initiatives, this is the source.
• Article 7
• Article 8